Web Analytics Engineer - Google Analytics

Basic Function The Software Engineer is responsible for the design, architecture and implementation/integration of Web Analytics and related technology on Wolters Kluwer applications/sites according to best practices and guidelines. Essential Duties and responsibilities Support of the Web Analytics technical framework for an enterprise Web Analytics program Serve as an internal subject matter expert on Analytics implementation and help to the business in adoption and use of Digital Analytics Work in collaboration with stakeholders from all areas of the business to build consensus for requirements for web analytics tracking and ensure business requirements are met through the technical specifications and implementation; communicate complex functionality in a way that is understandable to individuals in non-technical roles Provide subject level guidance to product development teams as they implement the digital data layer technical specifications Perform quality assurance testing activities to ensure accurate and efficient data collection following through with optimization recommendations Troubleshoot reported issues from product development teams and support and collaboration on solutions. Act on opportunities to recommend innovative and best practice solutions to improve digital data capture and use Installation, configuration, and management of analytics tracking and other tags using a tag manager; complete and maintain documentation of projects that are assigned through our technology backlog Other Duties Maintain up-to-date knowledge of Digital Analytics tools and practices; Performs other duties as assigned by supervisor. Job Qualifications 5 or more years of experience -using best practices to deploy and manage all analytics, marketing, and advertising tags necessary to customize the customer experience. Experience in integrating solutions and reporting within the Google Analytics platforms (GA360 and GA4) is a must Adobe Experience Cloud ecosystem experience preferred PowerBI skill set is an added bonus In-depth conceptual and practical knowledge all components of web analytics implementation including, but not limited to, solution design and technical specifications, tag management, app measurement, plug-ins, campaign tracking, server calls, cookies, variables (props, eVars, events, goals), Report Suite Administration, Data Connectors, SAINT classifications, calculated metrics, link tracking, Analytics Reporting APIs Expert-level experience with JavaScript/Ajax/jQuery and understanding of the Document Object Model Strong technical acumen and experience in HTML, CSS, and an understanding of the implications of the location of data layer code in the html for Multiple Page Applications (MPAs) vs Single Page Applications (SPAs) Familiarity in .NET platform and familiarity with Azure Familiarity with source control, versioning, no-fail deployments a plus. Familiarity with Scrum/Kanban methodology Familiarity with web concepts like SEO, WCAG a plus. If making a difference matters to you, then you matter to us. Join us, at Wolters Kluwer, and be part of a dynamic global technology company that makes a difference every day. We’re innovators with impact. We provide expert software and information solutions that the world’s leading professionals rely on, in the moments that matter most. You’ll make a real difference in the lives of millions of people. Together with our customers, we help to advance sustainability, health, justice, prosperity, and commerce around the world. You can thrive at Wolters Kluwer, where diversity is core to our collective strength and high performance. Be your unique self, share your creative ideas, do your best work, and take time to grow in our caring and inclusive culture where you can belong. Wolters Kluwer reported 2023 annual revenues of €5.6 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 21,400 people worldwide. Our customers work in industries which impact the lives of millions of people every single day. Our mission is to empower our professional customers with the information, software solutions, and services they need to make critical decisions, achieve successful outcomes, and save time. Our expert solutions combine deep domain knowledge with technology to deliver both content and workflow automation to drive improved outcomes and productivity for our customers. We are committed to helping professionals improve the way they do business and solve complex problems with our range of digital solutions and services, which we continuously evolve to meet their changing needs. Our 188-year legacy and portfolio represent thousands of customers worldwide. For more information about our solutions and organization, visit www.wolterskluwer.com, follow us on Twitter, Facebook, and LinkedIn. Wolters Kluwer has a dedicated team of experienced talent acquisition professionals who are ready to hear what makes you tick and share how Wolters Kluwer can help you achieve your goals and ambitions. Here Rasi Fawaz shares some tips on what recruiters are looking for on a resume. As a global organization, we recognize that solving a wide range of complex problems requires diverse perspectives and innovative thinking. We know that bringing our best to our customers, communities, and other key stakeholders requires a highly engaged and talented workforce – one that represents the diversity of those we serve and the communities where we live and work. We aim to provide a welcoming environment and equitable opportunities for all employees regardless of background, nationality, race, ethnicity, gender, gender identity, age, sexual orientation, marital status, disability, or religion. This principle is ingrained in our company values and articulated in our Code of Business Ethics. At Wolters Kluwer, you’ll feel valued for your contributions, and you’ll know that your health, safety, and well-being are important to us. Our well-being benefits provide tools, programs, and resources to help our diverse employees feel healthy, happy, safe, and prosperous. In 2024 we were awarded Ragan’s Top Places to Work for Employee Wellbeing: Large Organization, in recognition of our commitment to maintaining and enhancing the well-being of our colleagues through our ‘Together we thrive’ well-being program. Wolters Kluwer and all its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or any other protected status. GDPR Careers Privacy and Cookies Wolters Kluwer (“we” or “us”) wants to inform you about the ways we process your personal information. In this Privacy & Cookie Notice we explain what personal information we collect, use and disclose. You'll find details related to GDPR and other data privacy policies on our Careers Privacy and Cookies page.