E-commerce Marketing Manager

Description: • At EFG (ESL FACEIT Group) we create worlds beyond gameplay where players and fans become community. • We pride ourselves in having a corporate social responsibility which is that “IT’S NOT GG (Good Game), UNTIL IT’S GG FOR ALL”. • ESL Shop is the premier destination for ESL and DreamHack merchandise, offering a diverse range of apparel and hardware tailored for gamers and esports enthusiasts. • To fuel our continued growth, we are seeking a dynamic E-commerce Marketing Manager to develop and execute strategic marketing initiatives that drive brand awareness, fan engagement, and revenue growth. • The ideal candidate will have a strong background in marketing strategy, cross-functional team management, and a track record of successful campaign execution. • This is a unique opportunity to shape the future of esports merchandising and make a significant impact in the industry. • Develop and implement an e-commerce marketing strategy aimed at increasing brand awareness, driving sales, and boosting traffic to the online store. • Create and execute innovative e-commerce marketing campaigns (e.g. Black Friday) that resonate with target audiences and enhance engagement. • Lead the launch and promotion of new products, coordinating with cross-functional teams to ensure successful rollouts. • Collaborate with teams such as paid media, CRM, influencer and social to integrate e-commerce initiatives into broader marketing plans. • Brief internal and external agencies on asset creation, ensuring all deliverables align with brand goals and marketing objectives. • Track and analyze campaign performance, providing regular reports with actionable insights to optimize and improve future efforts. • Ensure the e-commerce store is consistently updated with fresh content, new product launches, and promotional activities. • Stay on top of and implement innovations in e-commerce marketing Requirements: • Fluent in English with exceptional copywriting and communication skills. • Proven ability to plan, execute, and measure digital marketing campaigns, with a strong focus on content planning and audience engagement. • Deep understanding of consumer analytics, audience segmentation, and customer behavior to drive data-informed decisions. • Knowledge of esports content and engagement across multiple game titles is a plus. • Highly independent and self-motivated with a strong sense of curiosity to explore new channels, messaging, and strategies for diverse audiences. • Excellent collaboration skills, able to effectively coordinate with teams across various departments, regions, and cultures. • 3+ years of experience in e-commerce or digital marketing, with a track record of driving measurable results. • Bachelor's degree in Marketing, Communications, Business Management, or a related field. • Strong analytical skills, with the ability to interpret data and develop strategic, results-driven marketing plans. • Superior interpersonal and communication skills, with the ability to work across functions and teams. • Project management tools like Jira, Confluence or Monday • experience with Shopify is a plus Benefits: