Job Title: E-commerce Generalist
Location: Remote
Work Shift: PST
Working Hours: 40 hours per week (Full-time)
Job Description:
We are looking for a versatile and marketing-focused E-commerce Generalist to manage and optimize our Amazon and Shopify platforms while driving impactful marketing initiatives. The role requires a creative, analytical, and organized professional who can oversee product catalogs, enhance listings, and assist with digital advertising campaigns.
Key Responsibilities:
• Oversee and optimize Amazon Listings for USA and Canada markets.
• Manage and organize Shopify product listings, ensuring accurate and SEO-friendly content.
• Organize and maintain the product catalog, including descriptions, pricing, and images.
• Assist with running and optimizing Meta Ads (Facebook and Instagram) to drive traffic and conversions.
• Assist with running and optimizing Google Ads (Facebook and Instagram) to drive traffic and conversions.
• Implement email marketing strategies using tools like Klaviyo, including campaign creation and performance tracking.
• Collaborate with the team to create targeted digital marketing campaigns across multiple platforms.
• Create simple, engaging graphics for marketing campaigns, listings, and promotional materials.
• Ensure branding consistency across all e-commerce platforms and marketing channels.
• Optimize product listings on Amazon and Shopify for searchability and conversion.
• Monitor and improve content quality, keywords, and performance metrics.
• Track the performance of listings, advertising campaigns, and marketing initiatives.
• Provide actionable insights based on data to enhance sales and marketing efforts.
• Handle Amazon case issues, including returns, account health, and order disputes.
• Assist with customer inquiries and provide excellent support.
Qualifications:
• Proven years of experience in e-commerce, focusing on Amazon and Shopify platform management.
• Knowledge of Meta Ads and basic digital advertising strategies.
• Knowledge of Google Ads and basic digital advertising strategies.
• Familiarity with email marketing tools like Klaviyo.
• Strong understanding of listing optimization, catalog management, and SEO best practices.
• Basic graphic design skills using tools like Canva or similar.
• Strong analytical mindset with the ability to interpret data, drive decisions, and knowledge in using MS Excel to analyze and present insights.
• Excellent organizational and multitasking abilities.