Media Buyer – E-Commerce Performance Marketing

About Us: We are a rapidly growing e-commerce performance marketing company specializing in CPA (Cost-Per-Acquisition) and CPC (Cost-Per-Click) affiliate feeds. Our portfolio includes partnerships with top-tier e-commerce platforms and brands. We are looking for an experienced and result-oriented Media Buyer to lead our traffic acquisition efforts and drive performance for our US market campaigns. Key Responsibilities: 1. Media Buying & Traffic Management: • Strategically buy high-quality traffic for CPA and CPC feeds, ensuring optimal ROI and conversion rates. • Manage campaigns across multiple ad platforms such as Google Ads, Meta (Facebook/Instagram), Native Ads (Taboola, Outbrain), and programmatic networks. 2. Campaign Optimization: • Monitor and optimize ad placements, targeting, and bidding strategies to maximize performance. • A/B test creatives, landing pages, and ad copy to enhance CTR (Click-Through Rate) and conversion rates. 3. Collaboration with Stakeholders: • Work closely with the content and creative team to develop high-performing ads. • Coordinate with the account management team to understand CPA/CPC requirements and campaign goals. 4. Data Analysis & Reporting: • Analyze campaign data to track performance and identify growth opportunities. • Prepare detailed performance reports and present actionable insights to the team. 5. Market Research: • Stay updated with US market trends, competitor strategies, and consumer behavior to inform buying strategies. • Identify and test new traffic sources, ad networks, and partnerships for expansion. 6. Fraud Detection & Quality Control: • Utilize tools to monitor and filter fraudulent traffic to ensure traffic quality. • Ensure compliance with platform policies and e-commerce brand guidelines. Qualifications: • Experience: • 3+ years of experience as a Media Buyer, preferably in the e-commerce or affiliate marketing space. • Proven track record of running successful CPA and CPC campaigns in the US market. • Skills: • Expertise in Google Ads, Meta Ads, Native Advertising platforms (e.g., Taboola, Outbrain), and programmatic buying. • Strong analytical skills with hands-on experience in data tools (Google Analytics, Voluum, or similar). • Understanding of tracking technologies (e.g., UTM tags, pixels, conversion tracking). • Knowledge: • Familiarity with e-commerce performance metrics such as CPA, CPC, ROAS, and LTV. • Deep understanding of US market trends and consumer preferences. • Soft Skills: • Exceptional communication and collaboration skills. • Ability to adapt quickly to changing campaign dynamics and performance goals. Preferred Qualifications: • Experience with fraud prevention tools (e.g., Pixalate). • Hands-on experience with traffic arbitrage strategies. • Knowledge of affiliate marketing platforms and feed-based traffic.