Marketing Strategy, Planning and Operations Manager
Squareabout 17 hours agoFull-time
We are looking for an experienced strategy, planning, and operations leader to play a critical role in our Marketing and Go-to-Market efforts in the UK. Based in the UK and reporting into the Head of Global Marketing Strategy, this is an exciting role in which you will lead the marketing strategy across our business in the UK market. In this pivotal role, you will work with the wider marketing and Square leadership teams to make sure our strategy drives impactful, sustainable growth.
You will partner closely with functional leaders across our marketing competencies, including Integrated Marketing, Performance & Growth, and Content/Web/Organic, to develop a shared set of priorities, growth strategy and operational plan. You will also be a liaison between marketing and the wider UK go-to-market functions, such as Sales and Product Marketing, ensuring our strategy is coordinated and cohesive. Finally, you will work with the Finance & Strategy team in the development of investment strategies and marketing-driven targets and measurement.
You will:
Strategy:
Develop the Marketing strategy and vision for the UK markets, in collaboration with the local marketing team and cross-functional stakeholders.
Ensure the country-level marketing strategy is aligned with our global approach, whilst adapting to local market nuances, and is cohesive across channels and functions
Partner with the finance team to support marketing leadership across important areas, including investment decisions, forecasting, resourcing and analysis
Work with finance & strategy team and data analytics to identify growth levers and opportunities to make Square win in the short-term and long term
Be the lead resource for Square leadership on overall marketing strategy and market performance in the UK
Partner closely with the wider UK go-to-market team, including; Product Marketing, Partnerships and Sales, and provide market context and expertise to support individual and collective work streams and goals
Planning:
Lead the annual marketing planning process for the UK markets, facilitating input from local marketing and financial leadership to create a cohesive annual plan, that is backed by data and includes an investment budget and financial targets
Lead other ongoing and ad hoc marketing planning processes to ensure investments and activities are aligned with our priorities and broader GTM strategy
Help facilitate the allocation of marketing budget, including forecasting and any adjustments between local marketing channels
Operations:
Play an important role in our ongoing performance reporting by partnering with your local Marketing Insights team to integrate performance data and insight into a cohesive story
Present important market updates and findings to Square marketing leadership team
Partner with the Global SPO Marketing team to ensure best practice and alignment on processes and work streams
Qualifications
You have:
8+ years experience in Marketing and/or go-to-market strategy role
A Bachelor's Degree in Business, Marketing, or another relevant field
Strategy, planning, and budget management experience
An understanding of several strategic frameworks
Experience engaging team members at all levels to deliver projects
Strategic experience working across the UK market
A broad understanding of the strategies, goals, and evaluation methodologies for both growth and brand/awareness marketing
Experience working with global teams; experience working within a high growth tech or FinTech firm (preferable)
Understanding of payments industry trend or, experience within a payment facilitator, regulated payment or electronic money institution (preferable)
Additional Information
We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace.
Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible.
Learn more about our efforts to promote inclusion and diversity at block.xyz/inclusion
Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.