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We are a mid-range apparel e-commerce brand committed to delivering trendsetting fashion to our customers. Operating at the intersection of style and technology, we are expanding our team to include a Meta Ads Specialist who will help drive growth and engagement for our online store.
Key Responsibilities:
• Strategize, create, and optimize Meta ad campaigns to maximize ROI and achieve sales goals.
• Analyze campaign performance data, identify trends, and implement improvements.
• Conduct A/B testing for creatives, audiences, and ad copies to optimize performance.
• Collaborate with the creative and marketing teams to design visually appealing ad creatives and impactful messaging.
• Manage ad budgets effectively to ensure cost-efficiency and goal alignment.
• Monitor and report on key metrics such as ROAS, CPA, and CTR.
• Stay updated on Meta platform changes, trends, and best practices to keep campaigns competitive.
Requirements:
• Experience: 3–5 years of hands-on experience managin ...