AW
Ascend Wellness Holdings (AWH) is seeking a dynamic and detail-oriented Senior Specialist, E-Commerce Experience to join our Digital Marketing team. This role focuses on optimizing our e-commerce experience, driving key performance indicators (KPIs), and enhancing the customer journey. The ideal candidate has extensive experience with WordPress, SEO strategy, Google Analytics 4 (GA4), and a deep understanding of e-commerce user experience (UX) and conversion rate optimization (CRO).
Location: Remote
Primary Responsibilities:
• SEO Strategy: Implement and optimize SEO strategies to improve organic search visibility and traffic.
• User Experience Optimization: Identify and resolve pain points in the customer journey, enhancing satisfaction and increasing conversion rates.
• Research: Develop a deep understanding of customer site behavior, purchasing funnels, and best practices within the cannabis industry.
• Data Analysis: Analyze sales data, website performance, and customer behavior ...