4C
Position Summary: The Associate Shopper and e-Commerce Marketing Manager is a hybrid role. They will manage specific assigned key customers as well as be accountable for Digital and e-Commerce tools and content management, development and execution of customer-specific shopper and e-Commerce marketing programs (which include budgeting) that achieve brand business objectives. Responsible for all aspects of the shopper marketing program life cycle including gaining cross-functional alignment and managing agency resources and program budgeting. Develops a comprehensive understanding of strategies in relation to their assigned retailers to ensure shopper marketing and e-Commerce solutions are aligned to both organizations. They will be responsible for translating cross-customer shopper insights and category knowledge to identify & address customer opportunities into the broader Brand Building/Brand Development processes. This role works with the Commerce team on everyday management of the ...